Plaza Indonesia Entertainment X'nter (eX)
Despite these compounded challenges, eX achieved an average occupancy rate of 97,8 % in 2008, from 99,2% in the previous year, with vacancy mainly attributed to fit-out periods of 10 new tenancies. The average rental rate closed at US $ 27,80, from US $ 30,03 in 2007. The decline in average rental rate is mainly due to the vacancy resulting from the new tenancy fit-outs and the business incentive program given to tenants. The year generated a Total Revenue of Rp. 49,6 billion, from Rp. 55 billion in the previous year. A Gross Operating Profit of Rp. 35,8 billion was achieved, from Rp. 40,6 billion in 2007.
Dynamic and innovative, eX constantly improves its tenant mix and zoning. 10 new retailers, F Et B and ATM outlets opened in 2008 such as Axara, Crumpler, The Face Shop, NYX Cosmetics, Chronotech, Coffee Bean Et Tea Leaf and Cafe D'Kalaha. Moreover, 3 stores were renovated during the year.
Moreover In 2008, the ceiling around the atrium was upgraded with sound proofing materials.